President Obama has more than 5,000 times the “pull,” or influence, than the average Twitter account, compared to Mitt Romney at 466 times the average. That means Obama has 12 times the influence of Romney. That seems like a clear win in the Obama column — until you consider that Obama has 30 times the followers that Romney does, meaning Romney is doing a better job of influencing his smaller audience.


Breaking down both presidential contenders’ followers into demographic categories, PeekAnalytics says Obama’s followers are more international (48% of Obama’s followers live abroad compared to 10% for Romney), they’re younger (58% are between the ages of 18-25, whereas 43% of Romney’s followers are in that bracket), and female (47% for Obama, 29% for Romney) than Romney’s social audience. Meanwhile, Romney’s followers tend to have higher incomes (30% of Romney’s followers make more than $100,000 a year, that category makes up 22% for Obama).