christmas shopping

Christmas Shopping Trends: Statistics and Numbers

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This is a complete and comprehensive list of the 2010 Christmas shopping season data, statistics, numbers, results and year-over-year comparisons. This list is arranged chronologically, according to holiday shopping season milestones,  and  is provided by Retail Industry About.com  which  compares with post-Christmas retail sales numbers, statistics, and year-over-year comparisons


Shopping on December 26th
19% of U.S. consumers planned to shop on the day after Christmas, December 26, 2010 – International Council of Shopping Centers (ICSC)

After Christmas Sales Purchases
43% percent of people planned to make a purchase on December 26th – American Express Spending & Saving Tracker

Shopping in the Week Between Christmas and New Year’s
47% of U.S. consumers said they would be doing more shopping in the week between Christmas and New Year’s – ICSC and Goldman Sachs Group

Gift Cards Redemption After Christmas in 2010 77.3% of shoppers planned on buying at least one gift card during the holiday season – NRF

Gift Returns After Christmas in 2010
20% of Americans plan to return at least one gift in 2010 – Consumer Reports

Return Fraud During the Holiday Shopping Season
The retail industry will lose an estimated $3.68 billion to return fraud this holiday season, up from $2.74 billion last year – National Retail Federation (NRF)

Christmas Eve Shopping Numbers
23 million people were shopping on Christmas Eve – ICSC

Pre-Christmas Sales Totals
2010 pre-Christmas sales were $584.3 billion. Pre-recession 2007 pre-Christmas sales were $566.3 billion – MasterCard Advisors Spending Pulse

Pre-Christmas Spending Increases
Retail spending rose 5.5% in the 50 days before Christmas – MasterCard Advisors Spending Pulse

Pre-Christmas Sales Online
Online sales during the holiday season through Christmas Eve rose 15.4% year-over-year to $36.4 billion, according to MasterCard Advisors’ SpendingPulse report.

Super Saturday Sales 2010 vs. Super Saturday Sales 2009
Super Saturday itself accounted for $7.58 billion in sales, a 10.1% increase over the $6.58 billion collected in 2009 (a comparison affected by a Super Saturday blizzard on the East Coast in 2009) – Shopper Trak

Super Saturday 2010 Weekend Sales
Retail sales over Super Saturday weekend (Dec. 17-19) rose 5.5% over the same weekend last year – ShopperTrak.

Super Saturday Foor Traffic in 2010
Foot traffic at the malls was up 3% on the Saturday before Christmas in 2010, compared to 2009 – Shopper Trak

Super Saturday’s Significance to Holiday Shoppers in 2010
Nearly 75% of Americans completed their shopping by the end of Super Saturday in 2010 – ICSC

Ten Days Before Christmas – Shopping Statistics
31%-34% of shopping dollars generally change hands in the 10 days prior to Christmas – ShopperTrak

Free Shipping Day Online Increase in 2010
Free Shipping Day sales increased 61% in 2010, compared to the online sales on Free Shipping Day in 2009. – comScore

Free Shipping Day Total Sales 2010
$942 million was spent online on Free Shipping Day in 2010, compared to $586 million on Free Shipping Day 2010 – comScore

Free Shipping Marketing Strategy 2010 52.7% of online purchases included free shipping in the five days prior to Free Shipping Day, which is 12% more than 2009. – ComScore

Green Monday Sales 2010
$954 million was spent on Green Monday (December 13), which was a 12% increase compared to Green Monday, 2009. – comScore

Cyber Monday Sales Increases
Cyber Monday sales at online retail websites were 19.4% higher in 2010, compared to the online sales of Cybe Monday in 2009 – Coremetrics

Cyber Monday Total Sales
$1.028 billion was spent online on Cyber Monday in 2010, the first day in U.S. retail history to surpass the billion-dollar sales level. – comScore

Cyber Monday Mobile Sales
4% of all Cyber Monday shoppers used smartphones and mobile devices to make purchases. – Coremetrics

Total Number of Shoppers on Cyber Monday
9 million people made purchases online on Cyber Monday in 2010. – Comcast

Average Purchases Made Online on Cyber Monday 2010
The average online order on Cyber Monday 2010 was $194.89, which was 8.3% higher than the $180.03 average in 2009. – Coremetrics

Black Friday Sales Figures
$10.69 billion was spent on Black Friday in 2010 – ShopperTrak

Black Friday Weekend Sales
Black Friday weekend sales were $45 billion, compared to $41.2 billion in 2009 – NRF

Average Spent Per Consumer on Black Friday
The average amount spent per consumer on Black Friday, 2010 was $365.34, compared to $343.31 in 2009 – NRF

Total Number of Black Friday Shoppers
212 million shoppers visited stores and online websites on Black Friday, 2010, which was a 9% increase – NRF

Thanksgiving Day Retail Spending in 2010
Consumers spent $407 million on Thanksgiving Day 2010, a 28% increase compared to Thanksgiving Day in 2009. – ComScore

Mobile Commerce 2010
52% of U.S. smartphone users planned to use their phone to compare prices during the holiday season and 40% planned to use their phones to read product reviews. – Google Blog

Online Sales Records in 2010
Six days during the Christmas holiday shopping season saw more than $1 billion in sales – MasterCard Advisors SpendingPulse

Total Online Holiday Season Sales
$36.4 billion was spent online by Thursday, the day before Christmas Eve, which was 15.4% more than 2009. – MasterCard Advisors SpendingPulse