Business
The Turnaround at Sterling Holiday Resorts
http://businesstoday.intoday.in/story/sterling-resorts-makes-a-comeback/1/198684.html
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The above infographic shows how :the Turnaround of sterling Holidays Happened
The Once Uncrowned Kind of Rental Vacation ” Streling Resort is back after almost 18 years of wilderness wilderness after a long time . Sterling Resorts was founded by 1987 by R. Subramanian in 1987 and by March 1996, it was selling 4,500 timeshare accounts a month through its 60 sales offices nationwide.
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With 12 resorts – with a total of 1,100 rooms – and occupancy was a healthy 65 per cent. Using surplus cash, the company built up a land bank of 175 acres in top tourist destinations
HoweverBy 1996 The timeshare market bubble had burst and the company was heading downhill with people “ who were unable to understand the value proposition
Sixteen years on, Sterling is fighting hard to regain the trust of users, and the company going by the recent developments is ‘ back on the tracks with its first quarterly profit of Rs 62 lacs in 16years
source : Business Today |
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